Close-up of a dandelion Society is enamored with good looks. Scientific research has repeatedly shown that the better looking – according to society’s standard – that you are, the more advantages the world presents. The best limo Kitchener has to offer pulls up and takes you away on a special journey.

On a psychological level when we see someone who is tall, dark and handsome, or blonde, leggy and glowing we assume they have other traits that are equally as attractive. We might unconsciously dub them with traits they don’t necessarily deserve. We often automatically give them attributes like having a strong character or that they are smart, worldly or witty. This misconception goes on in all corners of society; in the workplace and the classroom, the playground and the coffee shop, even the courtroom.

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